In recent years, with the rise of airless tube packaging, this innovative packaging format has garnered increasing attention in the market. This article will explore the advantages, limitations, and applications of airless tube packaging.
Advantages of Airless Tube Packaging
Airless tube packaging has been popular in South Korea for some time, but it has only recently gained traction in China for various reasons. Its main advantages include:
Cost Advantage
Airless tube packaging is significantly more cost-effective compared to traditional vacuum bottles. The manufacturing cost of the tube itself is lower, making its price generally at least 30% cheaper than that of bottles (plus pistons).
High Product Utilization Rate
The evacuation rate of airless tube packaging is typically comparable to that of airless bottles, usually over 95%. This means consumers can utilize the product more fully, reducing waste.
Portability and Ease of Use
Airless tubes are usually smaller and lighter, making them convenient for daily use and travel. For instance, in the fields of sunscreen and liquid foundation, airless tube packaging shows clear advantages.
Maintains Product Freshness
The vacuum pump principle used in airless tube packaging prevents air from entering the tube, which helps maintain the product's stability and freshness, reducing the need for preservatives.
Keeps Packaging Clean
Unlike traditional flip-top packaging, which can leave residue at the opening, airless tubes use a pump design that effectively keeps the nozzle clean, providing a better user experience.
Limitations of Airless Tube Packaging
Despite its many advantages, airless tube packaging also has some limitations:
Product Positioning Challenges
As a compromise between tubes and airless bottles, airless tube packaging faces difficulties in market positioning. While it is currently mainly used for BB creams and CC creams, its potential in other portable applications still needs further exploration.
Spray Count and Clogging Issues
Due to the constraints of the filling process, high spray counts and clogging issues during use have not been completely resolved. This is because the air trapped at the end of the tube needs to be expelled at some point, or the product will not be fully utilized. To address this, UA Packaging has developed solutions through clever design to significantly mitigate this issue.
User Experience
As the tube material deforms under external pressure, consumers need to apply significant vertical pressure during use. This design results in higher pressing forces and a less smooth user experience. In response, UA Packaging has introduced a solution based on Bellow design principles, replacing metal springs with plastic elastomers to reduce pressing force and significantly enhance user experience.
Market Response to Airless Tube Packaging
Recently, a customer of UA Packaging conducted a consumer survey in North America, revealing that respondents were willing to pay a 30% premium for products using airless tube packaging. Additionally, consumer surveys conducted in Shanghai and Paris also indicated that airless tube packaging is perceived as a novel packaging format that better maintains product freshness and keeps the nozzle clean.
Overall, airless tube packaging, with its numerous advantages, shows a broad application potential in the beauty product market. UA Packaging is committed to continuous innovation, providing high-quality, sustainable packaging solutions for independent beauty brands. Through airless tube packaging, UA Packaging not only enhances the user experience but also promotes environmental and sustainable development trends.
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