Stick packaging was initially associated with lipsticks and deodorants, followed by solid perfumes, foundations, eyeshadows, and other products. The emergence of solid sunscreens and skincare products has made this "beauty stick" packaging format a dominant force in the packaging industry. For consumers, this packaging format, combined with solid contents, offers advantages such as being leak-proof, easy to carry, and convenient to use, making it increasingly popular in product design.
Representative Designs of Deodorant Stick Packaging
Lipstick tubes are often considered the quintessential example of beauty stick packaging, with the "retro" style of lipstick tubes currently being a noticeable trend. The bold accessories and striking exterior design are inspired by the past.
In addition, single-material and refillable lipstick tubes have become highlights in the field of environmentally friendly and reusable packaging design. To encourage consumers to reuse existing shells, the design of the exterior is crucial, with high-quality materials and personalized designs being key factors in ensuring continued consumer use. The same applies to deodorant stick packaging, which, through fashionable designs and eco-friendly materials, has become a preferred choice for consumers.
Ecological Advances in Stick Packaging
Many stick packaging suppliers have made significant strides in enhancing the environmental friendliness of their products and processes. Plastic has traditionally been the first choice for beauty product packaging. To achieve environmental goals, PCR (post-consumer recycled), ocean plastics, and bioplastics have become mainstream in the market. However, the solid nature of the contents allows stick packaging to utilize more materials beyond plastic—wood, metal, and paper have all become more "green" choices.
Deodorant stick packaging, for instance, often uses a refillable PP (polypropylene) tube designed to reduce environmental impact while maximizing consumer engagement. The outer shell is made of PP and can be used across various production lines without adjustment. After use, it can be recycled and refilled, further minimizing packaging impact. An increasing number of beauty brands are transitioning from bottled liquid products to solid stick formats to achieve sustainability goals. Besides traditional deodorants, lipsticks, and contour sticks, the rise of waterless formulations has led to more new products using this stick packaging design, where sealing and ease of use present significant challenges for packaging designers.
Future Trends in Deodorant Stick Packaging
As consumer awareness of environmental protection and sustainability continues to grow, the future of deodorant stick packaging is filled with innovation and opportunities. Brands need to consider not only the aesthetics and functionality of packaging but also its environmental performance. Adopting biodegradable materials and refillable designs can significantly reduce environmental impact. Simultaneously, by continuously optimizing and improving processes, future deodorant stick packaging will become more intelligent and user-friendly, further enhancing the user experience.
In conclusion, as a type of beauty stick packaging, deodorant stick packaging has shown great potential in the beauty industry. Through continuous innovation and the application of eco-friendly materials, it not only meets consumer demands for convenience and aesthetics but also contributes to achieving sustainable development goals.
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